To celebrate Yliopiston Apteekki’s 270th anniversary, we created a series of cel-animated 2D films spanning centuries, from the pharmacy’s origins to its modern-day services.

The challenge was to honor a long and respected history without feeling archival or nostalgic. We chose a handcrafted animation approach to bring warmth and humanity into the storytelling — a visual language rooted in tradition yet bold in execution.

Illustrated environments and a diverse cast of characters, from 18th-century pharmacists to today’s healthcare professionals, allowed the brand’s evolution to unfold naturally on screen. The result is a timeless, human-centered celebration of a 270-year journey.