Serto
Serto
Info
We brought two new brand characters to life for Serto — Sihi and Tuhru.
Built around the contrast between clean and dirty, the duo forms a simple but powerful storytelling engine. Sihi, the energetic force of cleanliness, meets Tuhru, a stubborn character who refuses to let go of his dirt. Together, they turn product benefits into playful, character-driven narratives.
Designed to be expressive, recognizable and built for motion, the characters form a long-term foundation for Serto’s communication across TV, social and retail environments.
We brought two new brand characters to life for Serto — Sihi and Tuhru.
Built around the contrast between clean and dirty, the duo forms a simple but powerful storytelling engine. Sihi, the energetic force of cleanliness, meets Tuhru, a stubborn character who refuses to let go of his dirt. Together, they turn product benefits into playful, character-driven narratives.
Designed to be expressive, recognizable and built for motion, the characters form a long-term foundation for Serto’s communication across TV, social and retail environments.
Services
Services
Character Design
Character Design
3D Design
3D Design
Client
Client
Serto
Serto
Year
Year
2026
2026
Agency
Agency
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Bob The Robot
Bob The Robot
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