Aalto EE – Brand Identity
Aalto EE – Brand Identity
Info
For Aalto University Executive Education, we developed an abstract motion concept built around a central visual element: “The Shape”.
The identity needed to express two seemingly contrasting qualities — forerunner and humane — while still feeling unified. Our solution was a transformative 3D form that shifts between fluid, glass-like depth and dynamic particle-based movement. One state embodies clarity, momentum and future potential. The other reflects collaboration, collective intelligence and human connection.
The result is a flexible visual system of 3D stills and looping animations designed to live across hero visuals, digital platforms and motion-led communication. Always evolving, always in motion.
For Aalto University Executive Education, we developed an abstract motion concept built around a central visual element: “The Shape”.
The identity needed to express two seemingly contrasting qualities — forerunner and humane — while still feeling unified. Our solution was a transformative 3D form that shifts between fluid, glass-like depth and dynamic particle-based movement. One state embodies clarity, momentum and future potential. The other reflects collaboration, collective intelligence and human connection.
The result is a flexible visual system of 3D stills and looping animations designed to live across hero visuals, digital platforms and motion-led communication. Always evolving, always in motion.
Services
Services
Brand Design
Brand Design
3D Animation
3D Animation
Client
Client
Aalto EE
Aalto EE
Year
Year
2025
2025
Agency
Agency
Bob the Robot
Bob the Robot
Bob the Robot
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