For Panda’s 2026 campaign, we turned classic black licorice into a playful animated character world built around the idea: “lakuasioista ei voi kiistellä.”

The film brings two licorice characters to life through humor, movement and expressive animation, creating a lighthearted brand moment that makes the product itself the hero. Deep black surfaces, bold red environments and sharp lighting emphasize the texture and deliciousness of the licorice, while cartoon-inspired sound design adds elasticity and rhythm to the storytelling.

Designed as a multi-channel campaign system, the production included TV, social media, DOOH and still-image adaptations — building a recognizable and entertaining visual identity across every touchpoint.