We’ve worked with MOI since the very beginning of its now-iconic characters, Pallo and Möykky, first introduced in 2016.

From the initial character design to the first animated campaigns, we’ve helped shape and evolve the MOI universe across stills, loops, ads and motion assets in every format imaginable. The core idea has remained consistent from day one, proving that strong character design, sharp copy and fluid motion create lasting brand recognition.

What started as a concept became a living brand world, one that continues to engage audiences and deliver results, campaign after campaign.