Thermo Fisher Scientific – Suretect
Thermo Fisher Scientific – Suretect
Info
For the relaunch of Thermo Fisher Scientific’s SureTect™ Real-Time PCR System, we helped translate a series of technical upgrades into a clear and compelling visual story.
Working with a hybrid production approach, we combined live-action footage from a laboratory environment with high-end CGI to reveal the precision and intelligence built into the system. The goal was to make complex technology feel tangible while highlighting one of the product’s key strengths: reducing human error through intuitive workflows.
Alongside the hero film, we produced a suite of supporting assets including campaign cut-downs, still photography and CGI renders. Together they form a cohesive visual package designed to communicate the system’s upgraded capabilities with clarity, confidence and a premium feel.
For the relaunch of Thermo Fisher Scientific’s SureTect™ Real-Time PCR System, we helped translate a series of technical upgrades into a clear and compelling visual story.
Working with a hybrid production approach, we combined live-action footage from a laboratory environment with high-end CGI to reveal the precision and intelligence built into the system. The goal was to make complex technology feel tangible while highlighting one of the product’s key strengths: reducing human error through intuitive workflows.
Alongside the hero film, we produced a suite of supporting assets including campaign cut-downs, still photography and CGI renders. Together they form a cohesive visual package designed to communicate the system’s upgraded capabilities with clarity, confidence and a premium feel.
Services
Services
Product Design
Product Design
3D Animation
3D Animation
Client
Client
Thermo Fisher Scientific
Thermo Fisher Scientific
Year
Year
2024
2024
Agency
Agency
MacWell Creative
MacWell Creative
MacWell Creative
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